Launch in South africa
How do you launch the fastest-growing retail store in the world to a South African market? In spectacular fashion, that’s for sure. An 18m LED screen was the star of the launch event, which brought investors from across the country to JHB. From store visits to lavish dinners and presentations from the creators themselves, MINISO has already opened multiple stores in JHB and Pretoria, with the incredible growth already seen, we’re proud to say we started it all.