Brand Campaign Concept
Although an unsuccessful pitch, we’re proud of the work we created for tyre giant Bridgestone. Using the core products and their main benefit, we created print adverts that showed what life would be like without Bridgestone. Roads would be skid pans, potholes would be hazards, and forests would be deserts. We tried to show Bridgestone that what they do, encapsulates more than just a name of a product, it changes the way people drive, and that is why they are the world’s leading tyre manufacturer.